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Sisters Rodeo finds online path to sold-out shows

Organizers credit new ticket purchasing option

Sisters Rodeo sees spike in ticket sales

SISTERS, Ore. - The Sisters Rodeo has been around since 1940. It brings in about $250,000 every year. Organizers said ticket sales this year are better than they have been in the past.

 

They point to one main reason.

 

"We finally joined the 21st century, and we're selling tickets online. That's been a big boom," Sisters Rodeo Secretary Bonnie Malone said Friday evening.

 

Malone said a majority of tickets purchased this year were through the website. She said that's why the Saturday afternoon show sold out a week in advance. That's never happened before.

 

So where does all the money go?

 

"We're involved with a whole lot of entities in the community, and it's a big fundraiser for them," Malone said.

 

A portion of the profit benefits Sisters schools and the Cloverdale Fire Department. The rest of it goes right back into the rodeo. Cowboys and cowgirls compete for $10,000 purses in each event.

 

"A lot of the good cowboys come here because it's good money," Malone said.

 

The people working behind the scenes are just as important, Malone said. "The really special thing about this rodeo is that we're an all-volunteer organization."

 

That means everyone you see wearing a yellow vest or a name tag is working for free. Malone said there are more than 200 volunteers that help make the event possible.

 

Nancy Berney, a rodeo volunteer for the last seven years, said, "It's the one week of the year where everything stops, and my husband has to put all his life aside, because we have to do this every year."

 

There are three more shows at the Sisters Rodeo this weekend. The final performance is at 1 p.m. Sunday.


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