It wasn't without apprehension back in 2008 that Kathleen Donohue went out to the front lawn of her new home in a quiet Bend development and wedged in an Obama for President sign.
Donohue, who works for a remodeling and renovation company, was a transplant to the Bend area, and she knew the fast-growing Deschutes County city had once been a conservative stronghold.
But in the days that followed, more neighbors than she would have guessed walked by and gave her a thumbs up — a small, but definitive sign that in this corner of Oregon, and others, the winds of change have been blowing softly but steadily over the past 10 years.
It used to be that the so-called Cascade Curtain snapped shut once you left Portland, and stayed closed, save for pockets of Eugene and Ashland. But a new survey conducted for Oregon Public Broadcasting and other sponsors shows that over the past decade, there's been a measurable shift in opinion that's brought Southern and Central Oregon closer to the metro area and the Willamette Valley.
The exception is the nine counties of Eastern Oregon, which politically and demographically remain a land unto themselves, estranged from much of the rest of the state.
For example, when asked whether Oregon would be a better or worse place to live in 10 years, optimism levels were relatively high in the metro area, the Willamette Valley, Central and Southern Oregon, with between 25 and 29 percent of respondents in those regions saying things were getting better.
In Eastern Oregon? Only 11 percent of respondents were optimistic about the state's future.
About 46 percent of Central Oregonians said they expect the area to be "about the same" in 10 years' time, and only 18 percent said they expect the region to worsen over the next decade -- a stark difference from the 39 percent in Eastern Oregon who said they expect it to be a worse place to live.
The sources of their pessimism are different, too. In Eastern Oregon, 25 percent of those who felt things were headed in the wrong direction cited too much government intervention into their daily lives — a concern that minimally registered in the rest of the state, where residents tended to cite unemployment or high taxes as primary concerns.
"Things have really changed here in the past 10 years," said Dan Barklind, who owns Horizon Village, a green-themed retirement community in Grants Pass. "We're not moving in unison with the big cities, but there is definitely a closer mindset. The population here has become more cosmopolitan, which I really like. It’s not like it was 35 years ago."
Part of the difference is demographic. According to the survey, 74 percent of Eastern Oregonians said they'd live in the state for 20 years or more; only 4 percent had lived there for less than five years. Statewide, more than double that number —10 percent — said they'd arrived in the past five years, while 60 percent were longtime residents.
Ethan Seltzer, who heads the Population Research Center at Portland State University, said an influx of new residents — or lack thereof — can have a significant impact on a region, as "people self-select for the places that they want to be."
None of this means that the people in Southern and Central Oregon are rushing to embrace Portland-style politics or Portlandia-style culture. There's unlikely to be a push for mandated paid maternity leave or light-rail any time soon in any of those communities.
That's partly because the libertarian, independent streak that runs through much of the West is very much in force in these areas, with 39 percent of Central Oregon survey respondents, 45 percent of Eastern Oregonians and 33 percent of Southern Oregonians saying they “agree strongly” that “government should stop telling people how to live their lives.”
"People don't have a high trust level for government, for bureaucracies,” Barklind said, explaining why fellow Josephine County residents voted down a measure that would have restored police protection after years of cutbacks. “They want their tax dollars to be spent wisely."
In the more rural stretches of Southern and Central Oregon too, poverty and high drug use remain deep and abiding concerns.
But an influx of new residents and a diversifying economy, born of necessity as one timber mill after another closed its doors for good, have brought unmistakable changes to these regions.
In Roseburg, where there were once one or two hardy pioneers opening wineries, there are now dozens. And the local community college has a well-regarded viticulture curriculum up and running. Meanwhile, the town is debating whether it should change its long-time slogan, "Timber Capital of the Nation," to something more current, like "Land of the Umpqua."
In Medford and surrounding towns in the Rogue Valley and on the coast, the Asante Rogue Regional Medical Center, highly regarded for its geriatrics and orthopedics programs, has helped anchor a healthy retirement community, fueled by a steady population of Californians heading north.
In coastal Port Orford, fishermen tired of getting low prices for their catch have banded together to form a sustainable seafood company that runs the state's first “community-supported fish” home delivery program. The catch is also delivered to farmers markets and high-end restaurants up and down Interstate 5. Their higher prices, said Mayor Jim Auborn, have forced other fish buyers to pay more for the local catch.
In Bend, a fledgling tech sector is springing up around the established tourism and outdoor recreation sectors, ground is being broken for a new branch of Oregon State University and the best known tech companies in Silicon Valley have spent hundred of millions on server farms in Prineville and The Dalles.
And the real estate market, which took a hit during the recession, has come booming back. Donohue said that for six years, she and her family were living in a half-finished development, until, seemingly overnight, construction resumed and is now round-the-clock.
"Ten years ago, the city of Bend was still trying to grow and recruit in the secondary wood products industry," said Jodie Barram, a mother and educational assistant who was recently elected to the City Council there. "And that's no longer an industry in Bend. It's been replaced with brewing, distilling, fermenting — we have more by the day."
Along with all that craft beer, she added, has come the feeling that as long as Central Oregon can maintain its own identity, "we are finally recognizing that it's okay to be in alignment with the Willamette Valley, and I do think it is going to continue to trend that way."
Meanwhile, much of Eastern Oregon has struggled to move beyond its agricultural and ranching base, though the enormous white wind turbines that are strung across its landscape do attest to an emerging clean energy industry.