Giving Tuesday donor match for Council on Aging

BEND, Ore. - The Council on Aging of Central Oregon will participate in the #GivingTuesday Movement, a global day of giving that harnesses the collective power of individuals, communities, and organizations to encourage philanthropy and to celebrate generosity worldwide.


Occurring this year on November 28, #GivingTuesday is held annually on the Tuesday after Thanksgiving and after the widely recognized shopping events Black Friday and Cyber Monday. Giving Tuesday acts as a focused day of contribution at the beginning of the holiday season and inspires people to collaborate in improving their local communities by giving back in impactful ways to the charities and causes they support.  Council on Aging supporters have an opportunity to make a huge impact on #GivingTuesday because, as part of their Give 65 program, Home Instead Senior Care Foundation will match donations up to $5,000 made to the Council on Aging through their Give 65 platform. Supporters can double their support by donating online at


The Council on Aging’s Executive Director Susan Rotella said, “We at the Council on Aging of Central Oregon are excited to participate on Giving Tuesday.  Much of the work we do to serve vulnerable seniors in our area is funded in great part through charitable donations from private citizens and businesses in our community. The $5,000 additional match can do so much, such as provide over 700 Meals on Wheels wellness visits and nutritious meals to homebound seniors.  We are grateful to the Home Instead Senior Care Foundation and all the donors who support our programs to help improve the quality of the lives of seniors here.”


About the Council on Aging of Central Oregon

The Council on Aging of Central Oregon is the federally designated Area Agency on Aging for Crook, Deschutes and Jefferson Counties and has served seniors, caregivers, and adults with disabilities for more than four decades. The Council on Aging provides services and resources to seniors, caregivers, and adults with disabilities to promote independence, well-being, and safety, as well as to prevent hunger and improve overall health. The Council on Aging is committed to equitable and inclusive services, programs, and resources designed to meet immediate and direct need.


About Home Instead Foundation’s Give65 Program

GIVE65, a program of Home Instead Senior Care Foundation, is the first and only crowd-fundraising platform exclusively devoted to helping nonprofits raise money online for programs and services that create hope for seniors, programs that are often underfunded. The Home Instead Senior Care Foundation believes they can inspire greater charitable giving in support of seniors by working together with nonprofits who share this common mission, as well as increasing social awareness and the capacity of nonprofit organizations to care for the growing senior population - ultimately helping even more seniors in need.  Since its founding in 2003, Home Instead Senior Care Foundation has been helping less fortunate and vulnerable aging adults. The mission of the Foundation is to enhance the lives of aging adults and those who care for them.  

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