BEND, Ore. -

The Central Oregon Food Policy Council has updated its name to High Desert Food and Farm Alliance.

The regional non-profit, High Desert Food and Farm Alliance (HDFFA), has undergone a total brand update and will officially unveil its new brand to the public on Thursday, May 15th from 5pm-7pm with drinks and the local acoustic band, Extra Blue, at the Humm Kombucha tasting room (1125 NE 2nd Street) in Bend.

The new brand identity reflects HDFFA’s commitment to providing the very best resources and services in Central Oregon to address the region’s food needs.

Major changes have been made to the group’s logo to reflect its current image and audience. The new website (www.hdffa.org) will increase HDFFA’s online presence and help communicate with the community in a much larger way.

After a competitive pitch process, two local agencies were chosen to lead the rebrand activities and work alongside HDFFA’s team. Web Design and SEO specialist Christine Valdez will rebuild and re-launch the website to help HDFFA increase its digital marketing activity and online presence. Ben Miosi worked closely with HDFFA staff to develop the new logo and build a brand identity that reflects HDFFA’s core values and future strategy.

This year, the HDFFA will begin an innovative program in partnership with the Oregon Food Bank to provide two 5-week long food skills education courses to low-income participants about gardening and cooking simple and inexpensive recipes with healthy foods. They are also initiating new programs focused on improving the donation of food from businesses and from individual gardeners to local non-profits who feed the hungry.

They will publish and distribute the 3rd annual Food & Farm Directory in the May 23rd edition of the Bend Bulletin.

The publication provides educational resources about accessing fresh and healthy local food through local farmers and businesses as well as how to utilize state and federal aid programs.

Previously called Buy Fresh Buy Local, this program promotes farmer and business partners who have made a commitment to provide or purchase locally grown, raised and made products. For more information or to participate in these programs, contact the HDFFA at info@hdffa.org

More about HDFFA:
The HDFFA is a non-profit in Central Oregon that brings citizens and professionals together to address issues regarding healthy food access, sustainable farm land-use and fostering relationships with farmers and consumers. They provide resources such as the Food & Farm directory, workshops to discuss market development for producers and buyers of local food, and volunteer opportunities to connect people with their food system. Consider becoming a member of the HDFFA and show you support of the local food system.
Learn more @ www.hdffa.org