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Crook County SO social media blitz aims to curb Thanksgiving eve crashes

It's a big night for bars, and deadly on the roads

PRINEVILLE, Ore. - The Crook County Sheriff’s Office is joining in the National Highway Traffic Safety Administration's Thanksgiving eve campaign, “Don’t Drink and Drive during Thanksgiving”.

Thanksgiving eve - the Wednesday before the holiday -- has become one of the year’s biggest drinking days. Whether it's young people home from college or adults who know they have the next day off from work, Thanksgiving eve has contributed to a rise in drunk driving deaths around the holiday. 

The night before Thanksgiving has become an evening associated with drinking and a big night for bars. From 2012 to 2016, more than 800 people died in alcohol-impaired-driving crashes during the Thanksgiving holiday period (6:00 p.m. Wednesday to 5:59 a.m. Monday), making it the deadliest holiday on our roads.

To make our roads safer around Thanksgiving, NHTSA is organizing a 36-hour highway safety community SOCIAL MEDIA blitz.

  • What: This will be a blitz where NHTSA and our partners will send one unified message through our social media channels: Don’t Drink and Drive During the Thanksgiving Holiday. 

Please join us by sharing our posts on Twitter, Instagram and Facebook, and by engaging with your followers with your own posts. 

  • When: Starting at noon EST on Tuesday, November 21, thru midnight EST on Wednesday, November 22. 
  • How: Using our social media channels warn the public about the dangers of drinking and driving around the Thanksgiving holiday. We’re using #buzzeddriving and #designateddriver to connect.
  • Why: Getting behind the wheel after drinking on Thanksgiving Eve can lead to an empty chair at Thanksgiving dinner.

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