Just in time for the launch of its spring cooperative marketing campaigns — including Travel Oregon’s Seven Wonders, Sunriver Go Free, Central Oregon Legends Resort Collection, and Central Oregon Golf Trail — the Central Oregon Visitors Association has launched a completely redesigned and enhanced visitcentraloregon.com website.
The new site features a state-of-the-art accommodations search tool that is the first of its kind in Central Oregon, also boasts numerous sample travel itineraries, an interactive map, region-wide calendar of events, extensive blogging, enhanced imagery and videos; and a downloadable visitor guide.
“We looked closely at industry research, tourism partner input, historical site traffic, and consumer feedback to develop a site that puts the most valuable consumer information and tools literally at the fingertips of travelers,” said Alana Hughson, president and CEO of the Central Oregon Visitors Association. “The result is a site that in many ways is unlike any other in the region, and the timing of its launch couldn’t have been better with the launch of COVA’s spring and summer marketing campaigns.”
With four major co-op campaigns launching before month-end, COVA is ramping up its marketing efforts in advance of the spring and summer tourist seasons. Travel Oregon’s “The Seven Wonders of Oregon” co-op campaign highlights nearby Smith Rock and Crater Lake to national and international audiences as two of the State’s seven natural wonders, while the Legends Collection and Golf Trail co-op programs target avid golfers. The Sunriver Go Free co-op promotes family travel to the greater Sunriver and surrounding areas. The Legends Resort Collection, Golf Trail, and Sunriver Go Free campaigns each feature their own micro sites that were developed within the framework of the visitcentraloregon.com site.
“The new site is built with the most current web platform and digital technology available. Because the digital space evolves daily, COVA will continually implement enhancements to insure the site remains the most comprehensive visitor information resource for the consumer and the region”, said Hughson.
About the Central Oregon Visitors Association:
The Central Oregon Visitors Association has been the non-profit tourism destination marketing association serving Central Oregon since 1971. Supported by nearly 500 member businesses and operating with an annual budget of more than $1.8 million, COVA manages tourism advertising, marketing, promotion, public relations, and industry relations on behalf of the Central Oregon region. For more information, visit VisitCentralOregon.com or call 800-800-8334.