Bend digital marketing firm G5 gets $76 million infusion

10-year-old company's focus: Property management tools

BEND, Ore. - Bend-based G5, which touts being "the leader in maximizing digital marketing effectiveness for the property management sector," announced Wednesday the closing of a $76 million investment led by Radnor, Pa. based Peak Equity Partners, a private equity firm focused on the enterprise software market.

"The investment enables G5 to build on its ten year history of growth and innovation by accelerating feature development of the G5 Marketing Cloud – the most innovative, scalable, and up-to-date digital marketing platform in the property management sector," the company said.

"The partners at Peak Equity have extensive collective experience as investors and operating executives in multiple market sectors, and I am excited to leverage their operating experience as we take G5 to the next level," said Dan Hobin, co-founder and CEO of G5.

"We look forward to accelerating value to our customers in broader areas of digital marketing, which means our customers will have an even greater opportunity to improve net operating income and grow their companies."

The G5 Marketing Cloud simplifies the complexity of digital marketing by delivering best-in-class tools for sites, search, social, and advocacy as well as analytics to measure and optimize results.

More than 425 customers and 6,900 properties throughout the Multifamily, Senior Living, and Self Storage verticals depend on G5 to maximize occupancy while decreasing marketing spend.

"G5 has a proven track record of growth and innovation, a loyal customer base, and a very strong culture," said Greg Case, co-founder and managing partner of Peak Equity Partners. "Ten years ago, they saw the disruption in marketing caused by online search, and responded by delivering an industry leading SaaS platform for search marketing.

"Today, traditional marketing has been completely disrupted due to our increasingly mobile and social world, and G5 has responded by delivering digital marketing solutions that enable the property management sector to capitalize on the opportunity that this disruption represents."

William Blair & Company acted as the exclusive financial advisor to G5 in the transaction.

About Peak Equity Partners
Peak Equity Partners ( is a private equity firm focused on investments, buyouts, and recapitalizations of growth focused Enterprise Software and Solutions companies. The partners have extensive experience as investors and operating executives in multiple market sectors. Peak invests in businesses that have large addressable markets, proven technology and demonstrated traction with a meaningful base of customers. The firm leverages and provides access to extensive operating resources to give companies an edge in capturing market segment leadership and achieving goals.  

About G5
G5 is the leading provider of digital marketing effectiveness in the property management sector.  In today's increasingly mobile and social world, reaching and converting prospects is more complex than ever before. G5 simplifies the complexity of digital marketing with an innovative cloud-based platform that creates, measures, and optimizes the entire customer experience – from awareness to advocacy – for a fraction of the cost of traditional marketing approaches. The G5 Marketing Cloud delivers best-in-class experiences across search, sites, and social, as well as tools that measure and optimize results.

Founded in 2005, G5 was recently named one of the fastest growing private US companies by Inc. magazine (4th year), one of North America's fastest growing technology companies by Deloitte (5th consecutive year), and one of Oregon's fastest growing private companies by Portland Business Journal (4th year). The Bend, Oregon-based company is backed by private equity investor Peak Equity Partners. To learn how to maximize digital marketing effectiveness, please visit

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