Altrec in Redmond spent all fall gearing up for what they called their 'Super Bowl' of the year: Cyber Monday.
As they expected -- and hoped -- the outdoor recreation and outfitter company was slammed on Monday.
Company President Mike Morford said he expected the company to make anywhere between five and 10 times more in sales than any other day of the year.
Morford said Altrec is running 24/7 this holiday season, and some of the most popular products are The North Face and Sorel.
Morford also said Altrec hasn't seen a growth in the number of customers in the last few years, but the customers who are buying are spending more than ever.