After biting an opponent in the 2014 World Cup (the third time he has done so in a match) Uruguayan soccer striker Luis Suarez not only got a stiff nine-match ban and four-month suspension from FIFA, but also lost some sponsors. Online betting company 888poker immediately dropped the Liverpool star as its global brand ambassador and Adidas, which makes the official World Cup match ball, did not use Suarez for any additional marketing activities during the tournament and said it would review their long-standing relationship.
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