CNN: What do you think Archie Comics has been doing by shaking things up over the recent years?

Goldwater: We're a sleeping giant. Years ago, before I stepped in as CEO, Archie was seen as a dormant, nostalgia brand stuck in amber. We were in suspended animation. People thought the stories were still set in the '50s!

Now, while the characters -- like Betty, Archie, Veronica, Jughead and Reggie -- are at their core the same, Riverdale has changed. It's caught up with the times. The town of Riverdale you read about now is like any other in America.

It's diverse, it's not problem-free, and it represents America in an honest way. Archie is about being welcoming, diverse and entertaining. We've managed to strike that balance in our storytelling for the last five years and managed to not only get attention but keep people entertained.

From the introduction of Kevin Keller, the first regular gay character in comics, to now, the death of Archie, we've not been afraid to take risks. The big thing is, though, our risks pay off because the stories, art and execution are spot-on. We back up what we say.

CNN: What will be the long-term impact of this story?

Goldwater: Well, this is the end. This is how Archie dies in the pages of "Life With Archie." We will not be retconning, reversing or backtracking on this story in terms of "Life With Archie."

The main Archie line, however, telling stories of Archie in high school, will continue. "Afterlife With Archie" (the "Archie" zombie series) will continue, and we will keep on taking risks with different and new interpretations of our characters.

But as far as we see it, this is how Archie dies. That's how we approached this story and how we're treating it.